The
competitors always understand your business the best. And if you have a ton of
competitors no one else can do quite like you.
Competitor
analysis in SEO is one of the most important activities to get higher ranking
in SEO. SEO depends on nature of your business and scope
of the SEO process and be quite complex. Because there are many factors to take
into consideration more now than ever before. Tech India Infotech provides the best
help to you in this matter the team of experts is there to serve you.
Are
you are tired of the losing? Then the time has come to investigate your
competitors. Before I start the analysis let me explain that why competitor
research is a must. You can check what they are doing well. To get their
strategic advantages and you can find link opportunities.
Basically,
Competitor Analysis is a management strategy. It is the analysis of your
current and your rivals. To maximize your ROI you need to analyze your
competitor SEO. The main advantage of competitor analysis is that you can
identify how similar products or service in the market and where our company is
lagging in their comparison.
How to do competitor Analysis in SEO
Identify your SEO competitors
This
is the initial phase very helpful if you are starting with SEO process for new
clients, customers or industry that you don’t know anything about. In this, you
need to start from scratch to find all of the potential relevant competitors.
To
find your competitors you can check the companies, websites that offer the same
type of content, products or services like you. In case any website competes
with your target keywords is also your competitor.
Tips:
Use Alexa Top Sites, SimilarWeb Websites
Ranking and Sites Profile to find your SEO competitors.
·
Analyze
your SEO competitors
Once
you have checked your potential competitors that you collected from various
sources it’s the time to analyzing and filtering. Doing this activity you can
check which of them are already ranking and to which degree for the same
keywords that you are targeting.
At
the same time, you also expand your list of potential target keywords by doing keyword
research. In this research, you must use sources beyond the ones that you
had already identified coming from your rivals and your current organic search
data.
Tips: To check the ranking use
Authority labs, Positionly, Advanced Web Ranking
among others.
·
Analyze
the Google My Business Page of your SEO competitor
Evaluating
your competitors Google My Business page this applies only to local businesses.
In this analysis, you need to discover some points given below.
- Regular updating
- Engagements
- Images
- Reviews
- Followers of the page.
In
case your competitors have not applied the above points in their Google MY
Business Page you can take the benefit of their lack of effort.
Tips: Use Moz On-Page Grader, SEO chat’s
Page Comparison tool and Web page SEO analysis
tool to identify page optimization.
·
Analyze
the Social Media of your Competitor
Social
media has an important role in SEO, simply you can say it is bigger than SEO. A
decent social media campaign is helping to build relationships, allows to
interact with customer/clients and helps you to market your content.
If
your competitors are engaging on social media, then you just need to do the
same. The best way to check out their social accounts and see how active they
are.
Tip: Use Social Mention Site to look if they
have an engaged audience. You can use this tool to find the social share for an individual page.
·
Check
your competitors SEO Strength
It
a great idea to get an overview of the SEO strength and estimate of the how
much efforts is required to defeat your competitors. You need to gather the
potential target keywords and compare it with your site to your competitors.
You
need to do this on two levels with Rank Tracker, first is to check the overall
domain strength of your rival’s sites and check how it compares to yours. Then
you need to analyze the SEO on the keyword-page pair level.
Tips: The Moz SEO Toolbar SERP
overplay view, Cognitive SEO Backlink Explorer, and Majestic SEO, Open Site Explorer
to
check the popularity analysis and link related data.
There
is always a healthy competition in every business. So how can the online world
be an exception to it? The term Competitor Analysis is in practice for decades
but as of now, it is playing an important role in SEO.
Competitor
Analysis has become a part of your business when you find the keywords which
should be used, you have to work on it. If you are not aware of all these tools
is research you can hire a good SEO Company
or SEO services to get the help. As the experts know how to use the tools to do
the research for better ranking of your website.
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